Global Trends in Pet Care

What you need to know

Click the key points below for more information on the topic

Access to veterinarians vary widely across markets

Over 100,000 veterinarians are active in the U.S., however in a nation like Kenya, the total may only be in the hundreds.

In developed nations, most veterinarians serve small animals

However, developing markets focus on livestock and may lack the expertise for provide proper pet care.

Veterinary caseloads are growing, increasing the burden on veterinary well-being

Burnout and stress are on the rise across the profession.

Medicine access was reported as an issue for 75% of veterinary associations

which hampered their ability to meet patient needs and provide quality service.

Vaccine hesitancy exists in pet health

suggesting a notable prevalence, however more research is necessary.

Telemedicine use is rising

in veterinary clinics, particularly in the wake of the Covid-19 pandemic, and surveys show 60%+ of pet owners are willing to pay for this service.

Pet insurance is a growing market

with 3 million U.S. pets covered in 2020, up 25% from 2016, with veterinarians endorsing adoption as a way to help improve care.

Access to veterinarians

Access to veterinarians and veterinary expertise varies enormously around the world according to both availability and affordability.

How many veterinarians are there in major markets?

Sources1Germany, Spain, France, Russia, UK, Italy, Netherlands, EU-27: https://fve.org/publications/european-veterinary-survey-2018-future-veterinarians-younger-and-female/
USA: https://www.avma.org/resources-tools/reports-statistics/market-research-statistics-us-veterinarians
Canada: Source: Canadian Veterinary Medical Association 2020 https://www.canadianveterinarians.net/about/statistics
Australia : 2017 veterinary workforce survey – Australian Veterinary Association  https://www.ava.com.au/policy-advocacy/advocacy/workforce/workforce-data/
Japan: 39,098 veterinarians registered under the Veterinary Council in Japan, https://www.oie.int/fileadmin/Home/eng/Support_to_OIE_Members/docs/pdf/20180727_Final_OIE_JAPAN_PVS_REPORT.pdf
Kenya: 2007 source from OIE, 410 vets, 9 zoologists, 153 livestock officers, 1257 livestock health assistants, 67 lab technicians ,https://www.oie.int/app/uploads/2021/03/oie-pvs-evaluation-report-kenya.pdf
South African Veterinary Council Annual Report 2019-20 – registered veterinarians pg. 47 https://indd.adobe.com/view/fdd17e8b-3c65-4a47-a186-3550c5091cc2
India: 2018 figures from OIE, 72,200 registered veterinarians as per the Veterinary Council of India https://www.oie.int/app/uploads/2021/03/25022019-india-pvs-evaluation-report-final.pdf

What percentage of veterinarians are available for small animals?

Surveys indicate that the number of veterinarians for small animals represent the bulk of veterinarians in developed markets:

The number of UK veterinary graduates working in small animal practices rose from 59 percent in 2013–2015 to 65 percent in 2017–2018.2https://www.vetschoolscouncil.ac.uk/wp-content/uploads/2020/06/VSC-Graduate-Employer-Surveys-2019.pdf

Three-quarters of private US veterinarians work predominantly or exclusively with pets.3https://www.avma.org/resources-tools/reports-statistics/market-research-statistics-us-veterinarians

Across Europe, 67 percent of veterinarians, on average, work predominantly or exclusively in small animal practice.4https://fve.org/publications/european-veterinary-survey-2018-future-veterinarians-younger-and-female/

Is there a shortage of veterinarians for pets?

Yes. Despite rising numbers of in small animal veterinarians, it is not keeping pace with the record number of pets being adopted.

The result is rapidly rising veterinary caseloads. Almost half of practices worldwide reported an increase in a 91-country survey by the World Small Animal Veterinary Association.8https://academy-wsava.thinkific.com/courses/wsavaseminar-global-impact-of-covid19

What do shortages mean for the mental and physical well-being of veterinarians?

A veterinary workforce that does not keep pace with a rising pet populations ultimately puts intense strain on the individual veterinarian and their support staff. Individuals may need to care for more animals, may have less time per appointment, etc., which can affect their relationship with clients and their personal mental health.

Rates of burnout ‘displayed a substantial increase’ from 2020 to 2021 during the Covid pandemic and associated pet adoption boom.9https://www.dvm360.com/view/study-demonstrates-significant-increase-in-veterinary-burnout

Stress levels are rising amongst veterinarians, which is contributing to mental health issues occurring at levels higher than the general population, including suicide.10https://pubmed.ncbi.nlm.nih.gov/22008127/11https://www.cdc.gov/media/releases/2018/p1220-veterinarians-suicide.html

The UK Royal College of Veterinary Surgeons found a majority of veterinary surgeons report experiencing conflict “between their personal well-being and their professional roles.”12https://www.rcvs.org.uk/news-and-views/publications/impact-of-the-covid-19-pandemic-on-veterinary-nurses/

Even before the Covid-19 pandemic, only 48% of UK veterinarians told the Royal College of Veterinary Surgeons that they “would still opt for the veterinary profession if they could start their career over again.”13https://www.rcvs.org.uk/news-and-views/publications/the-2019-survey-of-the-veterinary-profession/ This issue has grown since then and addressing it will be critical to the long-term health of veterinarians and their patients.

“In 2018, WSAVA launched a survey on wellness. A 36% on the stress scale pre-pandemic became 64%. What follows is a drop in job satisfaction and plans to leave the workforce. This impacts mostly younger and female veterinarians.”

Dr Siraya Chunekamrai, President, World Small Animal Veterinary Association

Access to medicines

In both developed and developing countries, there are several limitations which are holding back access to medicines.

Are veterinary medicines reaching pets in need?

In a survey conducted by the World Small Animal Veterinary Association (WSAVA), three-quarters of veterinary associations surveyed indicated that access to veterinary medical products hampered their ability to meet the needs of their patients and provide quality service.14https://wsava.org/wp-content/uploads/2020/01/WSAVA-Access-to-Veterinary-Therapeutics-Survey-Report.pdf

Major reasons cited for lack of access to medicines included the regulatory environment in respondents’ countries, as well as manufacturer related issues, such as lack of interest due to smaller market sizes and subsequently higher product costs in those markets.

The Covid-19 pandemic also impacted access to medicines, despite veterinary practices in many countries being listed as “essential” services and exempt from many closures affecting other industries.15https://www.rcvs.org.uk/news-and-views/news/coronavirus-bva-and-rcvs-statement-on-changes-to-veterinary/

A quarter of pet owners said in 2020 the pandemic had made it harder to access medicines that were needed for their pets16https://www.healthforanimals.org/wp-content/uploads/2021/06/global_pet_survey_results.pdf despite many countries’ efforts to safeguard veterinary service. More than one in 10 pets, or 13 percent, missed essential, routine treatments, according to a global pet owner survey.17https://www.healthforanimals.org/wp-content/uploads/2021/06/global_pet_survey_results.pdf

Although the initial challenges from Covid have abated, the growing ‘pandemic pet boom’ has created a new set of issues related to veterinary shortages and the ability to access care, which is covered in-depth in Section 3: Trends in Pet Care.

Is there a ‘vaccine hesitancy’ movement within pet health?

Even prior to the Covid-19 pandemic, vaccine hesitancy was on the rise among pet owners, hindering progress on pet health.

In the UK, a quarter of pet owners said their dog did not have a primary course of vaccinations when young, despite vaccinations preventing a range of common diseases.

More reliable, systemic data is essential to evaluate whether vaccine hesitancy is growing amongst pet owners, particularly in the wake of Covid-19.

Innovation in Pet Care

Emerging innovations in pet health care highlight the potential for further improving pet health, welfare, and livelihoods. These innovations range from new vaccines, diagnostics and treatments to new services and products that are more affordable, convenient and accurate.

What are some of the latest veterinary breakthroughs for pets?

The market for pet food and care products continues to grow around the world. In Europe, the market is worth an estimated €22 billion a year, with pet health products valued at an additional €2.1 billion, and the industry employing around 300,000 people in total.24https://www.fecava.org/wp-content/uploads/2019/03/2016_Working-towards-responsible-dog-trade-final-draft.pdf

“We have to become smarter when it comes to the use of antimicrobials – we will see more alternatives to the use of antibiotics and possibly other treatment forms.”

Dr. Wolfgang Dohne, Veterinarian and Senior Vice President, Federation of European Companion Animal Veterinary Associations

Is telemedicine use increasing?

The Covid-19 pandemic saw more veterinary practices offering telemedicine:

  • A HealthforAnimals survey conducted in fall 2020 found almost half (47%) of pet owners stated their veterinarian offered digital/remote consultations, up from 20 per cent prior to the pandemic.
  • The HealthforAnimals survey found 75% of owners who had a telemedicine consultation said they were ‘satisfied’ or ‘extremely satisfied’ with the service.
  • A survey published in the Journal of American Veterinary Medical Association confirmed these findings, finding that ‘telemedicine substantially increased’ during the pandemic.25https://pubmed.ncbi.nlm.nih.gov/34061604/

What are the hurdles to telemedicine?

A global survey of pet owners’ A global pet owner survey conducted during the Covid-19 pandemic also found that almost two-thirds, or 60 percent, of all pet owners would be willing to pay for veterinary advice or consultation through telemedicine services.26https://healthforanimals.org/195-veterinary-care-experiences-during-covid-19-survey-of-pet-owners.html

Despite this, many expect telemedicine use to recede in the wake of the Covid-19 pandemic. 27https://www.avma.org/javma-news/2021-10-15/veterinarians-still-warming-telemedicine[/mfn] One of the main challenges is continued regulatory and legal uncertainty in providing veterinary care via telemedicine platforms.

  • In Brazil, a draft bill to legislate for veterinary telemedicine was shelved in 2020, despite the challenges of the Covid-19 pandemic in providing traditional veterinary services.27https://www25.senado.leg.br/web/atividade/materias/-/materia/141348
  • A U.S. veterinarian survey found that some respondents “reported concerns regarding legal issues” around telemedicine, indicating the regulatory issues.

The Federation of Veterinarians in Europe “recommends its members allow the use of telemedicine”.28https://fve.org/publications/fve-position-and-recommendations-on-the-use-of-telemedicine/ Achieving this goal in Europe and other regions will require continued clarity for both animal owners and their veterinarian.

“There is not a regulation for telemedicine for animal health in some countries so it was really complicated. Brazil was one of them.”

Edival Santos, DVM, Pet Health Industry Regional Executive, Brazil

How is pet insurance affecting care?

The numbers of pet owners purchasing insurance for their pets continues to grow, but the overall market remains small.

More than three million pets were insured in the US by the end of 2020, representing a growth of around 25 percent since 2016.29https://www.iii.org/fact-statistic/facts-statistics-pet-ownership-and-insurance

Some experts have suggested that pet insurance could eventually be offered as a workplace incentive, given many workers may not return to offices and take up traditional workplace benefits such as childcare, onsite gyms, and more, following the Covid-19 pandemic.

More than three million pets were insured in the US by the end of 2020

“We’re going to see the market develop to a place where 10–15% of pets are insured in [the US].”

Alex Douzet, CEO, Pumpkin Pet Insurance, USA

Explore the other areas of the report

Veterinary Population sources :